Let Freedom Ring
Go From a Mixed Bag of Cases to Becoming the Go-To Authority in One Profitable Practice Area
I'm not a marketer who decided to work with lawyers. I'm a 30-year criminal defense attorney who became a marketing strategist to solve the specific challenges we face.
Sound Familiar?
You're a Great Attorney Stuck in the Wrong Position
Most American criminal defense lawyers accept whatever walks through the door—DUIs one week, drug charges the next, domestic violence cases after that. The result?
My Services
Everything You Need to Own Your Market
YouTube Marketing
Build authority and attract ideal clients with strategic video content that ranks and converts.
Learn moreSEO Services
Dominate search results in your practice area so prospects find you first—every single time.
Learn moreWebsite Analysis
Get deep insights into your website's performance and a clear roadmap to convert more visitors into clients.
Learn moreGoogle Business Profile
Transform your Google Business Profile into a client-attraction machine that stands out as the clear, trusted choice in local search.
Learn moreFREE Facebook Group for Criminal Defense Lawyers Only
Join an exclusive community of criminal defense attorneys. Network, share strategies, and grow together.
Learn moreA Better Way
Authority Is the Ultimate Client Filter
Pre-Frame Your Value
Prospects see you as the expert before they ever call. No more convincing—they arrive pre-sold.
Filter Poor-Fit Cases
Your messaging naturally repels wrong-fit clients and attracts the exact cases you want to handle.
Create Predictable Demand
Authority content works 24/7, generating consistent high-quality inquiries month after month.
Command Higher Fees
When you're the recognized specialist, price competition disappears. Clients pay for expertise.
My Story
From the Courtroom to Your Corner
For 30 years, my world was the courtroom. I started working for the Hampden County District Attorney's office in Springfield, MA at age 20. I've stood before juries, cross-examined witnesses, and lived the 80-hour workweeks that define a career in criminal defense. I know the adrenaline of a not-guilty verdict and the gut-wrenching stress of an inconsistent caseload.
Like many of you, I saw a legal landscape that was changing. The old ways of getting clients—relying on word-of-mouth or a Yellow Pages ad—were dying. I watched brilliant attorneys struggle, not because they lacked skill in the courtroom, but because they were invisible online.
That's when my second career began. I became obsessed with the science and strategy of digital marketing, specifically for lawyers. I wanted to crack the code on how a solo practitioner or small firm could compete and thrive in a crowded market.
After years of testing and refinement, I founded LawyerUpMarketing.ai to give criminal defense attorneys the one thing referrals can't: Control. Control over your lead flow. Control over your caseload. Control over your firm's financial future.
Here's My Simple, Proven Process
📍 1. Dominate Your Local Market (Google Business Profile)
We start by transforming your Google Business Profile into a client-attraction machine. When someone searches "DUI lawyer in Hartford," your firm won't just show up—it will stand out as the clear, trusted choice.
🌐 2. Build Your Digital Law Office (High-Performance Website)
Your website is your 24/7 salesperson. We'll build you a fast, professional, SEO-optimized website that doesn't just look good; it's engineered to convert visitors into consultations.
📈 3. Establish Unshakeable Authority (Content & SEO)
I'll show you how to leverage your legal expertise into powerful content—articles, videos, and guides—that answers your clients' most urgent questions. This builds trust and pushes you to the top of Google's search results for high-value keywords.
I'm not a marketer who decided to work with lawyers. I'm a 30-year criminal defense attorney who became a marketing strategist to solve the specific challenges we face. If you're an exceptional lawyer who's tired of being the best-kept secret in your city, let's change that.
The Process
How I Build Your Authority
Define Your Ideal Case Type
I clarify exactly which practice area will be most profitable and fulfilling for your firm—and position you as the definitive expert.
Build Your Authority Strategy
I develop a content plan focused exclusively on your chosen practice area, designed to dominate search and shape market perception.
Publish & Position
I create and publish authoritative, educational content that ranks, builds trust, and pre-sells prospects before they ever pick up the phone.
Optimize & Attract
I refine messaging so every inquiry is pre-qualified and aligned with the cases you actually want—no more wrong-fit clients.
Ready to Connect?
Ready to build a practice that's as successful as your legal arguments? Let's connect and schedule a no-obligation strategy call.
Text 860.573.0700Erin Field · Field Law Office LLC · 308 Enfield St, Enfield CT 06082